River Country Journal
Celebrating and Nurturing Life in Southwest Michigan's River Country



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January 22, 2012

River Country Tourism Council preparing new Visitor Guide for two combined years at 2005 prices

Paddling

(Three Rivers, Michigan) – “Discover the Hidden Treasures of Southwest Michigan’s St. Joseph County” is the theme of the 2012 & 2013 Visitor Guide.  The River Country Tourism Council has made sweeping changes to its visitor guide this year, including an enhancement on paddling sports and fishing in our county.

“One of the purposes of our Visitor Guide is to drive tourists and bus/group tour planners to our website (www.rivercountry.com),” said Deb Herring, River Country Tourism Council’s President.  “We realize that we need a print guide in addition to our newly revamped website.”

The guide will be much different than in past years. First, it will open to 8” x 9” pages, but fold to 4” x 9” to fit in display racks.  It will be non-dated so therefore it will provide at least a two-year life expectancy of the product.

The guide will have a Quick Response Code (QR code). When you scan or read a QR code with your iPhone or other camera enabled Smart Phone, it will link to digital content on the web and connect the mobile device to a web browser.

As well, some cities are buying entire pages such as Colon, Constantine, Sturgis and others. Many businesses are joining forces and advertising with their respective city page so all information about the city and advertisers will be City Specific.

The guide will be placed in racks locally and throughout the Midwestern states in mid-March. The River Country Tourism Council understands the tourism landscape and the vital relationship between being destination and accommodation providers.

“We are on schedule and still have room left for those who wish to place an ad,” Herring said.  “The tourist will have many choices of things to see and do in River Country with our guide.  In addition, the guide will be in a digital format on our website,” she said. “We want tourists to see our area as a destination where they spend the night in our unique lodging facilities.”

“Tourism is very important to our county,” Herring said.   For example, we have more rivers, lakes and streams than any other county in Michigan; we have the largest contingent of Amish. Colon is the Magic Capital of the World. Our Fair is unique including horse races and top entertainment, most of all affordably priced. Winter skiing contests. Antique stores, antique markets, a civil war show… the list goes on.

Contact the River Country Tourism Council’s marketing representative at Szwed Communications, (248) 459-0125, if you would like to advertise in the guide.

Source:  News release and photo from River Country Tourism Council





3 Comments


  1. Scott Chiddister

    Is the County Building in Centreville part of that “places to see” tourism visitor guide? From what I have been reading as of late, it would seem that they have one heckuva circus there, complete with a magic show (now you see a new treasurer–now you don’t), clowns, juggling, etc. I’d like to say admission is free, but I think we are all kinda paying for it. I think next months show will feature acts such as stripeless zebra’s, the bearded man, talking mutes, and huge midgets…. enjoy the show.


  2. Ernesto Green

    Good luck with that….
    Kind of a tasteless post Mr. Scott. You’re confusing apples and oranges again.


  3. Well Ernie…your posts suggesting someone is brainwashed and the like isn’t exactly a robust foundation for a Miss Congeniality award in your future So before you judge my posts, you might wanna consider a bit of self reflection first…….



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